More and more businesses are investing more money in new IT solutions to drive efficiency, enhance customer service, and improve cybersecurity, among others. However, your IT investment might become a waste of money if you make these mistakes.
1. Failing to align new tech with business goals
While many advertisers sell new technologies as the ultimate solution to all your problems, the truth is that not every IT solution is a good fit for all businesses.

If you're running an online store, then you know how important it is to have a streamlined order management system (OMS). A cloud-based OMS can help take your business to the next level by providing a number of advantages that traditional, on-premises systems can't match.

The dream of every business owner is to make sure their company is running like a well-oiled machine. At the center of this dream is a team of efficient employees making good use of the time and resources at their disposal. You can achieve that dream by following the tips provided in this article.

Hurricane season is here. These harsh weather events can produce devastating high-speed winds, torrential rains, and microbursts, and can bring your business to a grinding halt. To address the threat of hurricanes, your company should have an effective hurricane disaster recovery policy in place.

Business owners are always looking for ways to improve their operations and bottom line. One way to do this is to make use of virtual reality (VR). If you're on the fence about investing in VR, read on to learn more about this cutting-edge technology and its business benefits.

Small- and medium-sized businesses (SMBs) today are embracing automation to streamline their processes. Marketing, in particular, involves many processes that are perfect candidates for automation. Here are five compelling reasons why SMBs should consider marketing automation solutions.

Data is an integral part of your business. You use it to build marketing strategies, forge customer relationships, and much more. Losing important client and company information can be harmful to the health of your business. Here are backup solutions you should ‌implement to ensure the safety of your data.

Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation.

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot.

Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws.